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Advantage3DŽ releases new 3-D, zoom and slide show builder for showcasing products on-line.

MyAdvantage3D provides sellers with a low-cost, high-value digital image solution to boost on-line purchasing.

Philadelphia, PA (Jan 21, 2003). Advantage3D, the Philadelphia developer of innovative web digital photography solutions, announces the availability of its new MyAdvantage3D tools with integrated image hosting for displaying products for sale on-line.

MyAdvantage3D enables anyone that can snap digital photos of their products to easily and cost-effectively create and link 3-D, zoom and slide show images to their web sites, auctions, and emails.

By going to the Advantage3D(tm) website (www.advantage3d.com), using MyAdvantage3D within a standard web browser and following a simple 3-step guided process, product snapshots can be selected, aligned and combined into an interactive image presentation that highlights the desired views and features of the item.

The results are easy-to-view by all customers since the image sequences download quickly and don't require cumbersome installation of a special purpose viewing plug-in, unlike most other solutions.

As the web has become a mainstream means for convenient information gathering and purchasing, the expectations of on-line shoppers have risen. For many types of merchandise, on-line shoppers demand to see all views including detailing, finish and unique item function before purchasing. Web sites with large production budgets have recognized this fact and begun to incorporate expensive custom-designed interactive visual product presentations.

Until now, this exciting capability has remained out of reach of most individuals and organizations with limited on-line budgets. Advantage3d's innovative pay-as-you-go delivery model -- limiting upfront costs and maximizing return on investment -- gives them the capability to offer big-budget product presentations cost-effectively.

Advantage3D's clients range from multi-billion dollar international technology companies such as Oki Data Americas Inc., of Mt. Laurel, N.J, and leading gift and collectible makers such as Precious Moments of Carthage, Mo. (owned by United Media), to individual entrepreneurs such as Susan Lunenfeld, of Philadelphia, PA, who designs, displays and sells custom equestrian rider's clothing through her web site.

Oki Data recently added Advantage3D 360 views and feature tours of their newly launched printers to their web-site (www.okidata.com) using Advantage3D technology. "We feel that this is an excellent way to highlight the multiple features that differentiate our printers in a compelling visual format," said Carl Taylor, Marketing Manager for Impact Printers at Oki Data. "The fact that the image files download quickly and no plug-in is needed for Advantage3D makes it easy for all of our online audience to understand our printer value."

Susan Lunenfeld, an accomplished clothing designer who sells on-line through her web site (http://www.westernshowjackets.com) and eBay, and an early user of MyAdvantage3D adds, "This is what I have been searching for to show my designs on the web. I've looked at other solutions, but they required expensive and complicated software, and even then the results weren't being viewed because of plug-in upgrades that were a turn-off to customers." 

Advantage3D also has agreements with professional photographers, such as Robert Brodie of King of Prussia, PA (www.brodiephotography.com) and web developers, such as Ascension Design, of Ambler, PA,(www.ascensiondesign.net ) who have added the ability to incorporate Advantage3D images to the range of value-added services they provide to their customers.

Okidata Images: 
http://www.okidata.com/mkt/html/nf/ML420Home.html

Precious Moments:
http://www.preciousmoments.com

Western Show Jackets: 
http://www.westernshowjackets.com


Photography by Robert Brodie

Corporate Acquisition

Tonal Poem's multimedia is pleased to announce that it has recently acquired the web animation company known as Advantage3D. This is a key differentiator for our sister company Market Reader Pro™. With our new web animation company Market Reader Pro™ will continue to expand it's virtual prototype testing and clothing / apparel research offering. Our imaging application was designed from the outset to keep participants from copying or downloading your most prized concept images. With Advantage3D tools you can now run web studies with the confidence that new inventions and ideas are protected.

Call us if you would like us to assit you with your web animation project.

Advantage3DŽ
a Tonal Poem's Multimedia Incorporated Company

5741 Memorial Road
Germansville, PA 18053
Tel: 610-760-2697
Email: cdahlin@tonalpoems.com


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