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Marketing FAQQ: How effective is 3-D object presentation as a selling tool? A: One of the main problems with on-line browsing and shopping is that its hard to see what you are getting! Many potential customers end-up not purchasing on line because they are unsure of what they are getting. Those customers that do buy on line can become costly for businesses in terms of time and hassle if the item is then returned. A 3-D presentation of a product brings the prospective purchaser closer to an in store experience when viewing the product on-line. This means that it is more likely the prospect will purchase and it is less likely the product will not meet their expectation when delivered, resulting in fewer returns and higher net sales. Industry studies show an increase from 25%-300% in sales when 3-D product images are used, and a 50% decrease in returned items. We all know that time is a precious commodity! As a result, many people now use the web to browse even though they fully intend to visit retail outlets for those products within driving distance. Given that time is limited, the web can be used to efficiently select which among the many consumer choices will actually merit an in-store visit. Of course, a 3-D web presentation delivers more visual information than flat images, and is much more likely to result in a store visit. Customers that have spent time looking a object on-line in 3-D and liked what they have seen, come to a store primed to buy! Rich Media, such as 3-D product presentations, offers marketers a chance to truly engage prospective customers. Wired Magazine's Digital Rich Media Study details that rich media ads, when compared to standard banner ads:
Another noted expert in on-line advertising strategies commented: "The average customer doesn't spend a lot of time thinking about online advertising. Customers see the ads; they glance at those things that capture their attention; sometimes the attention is held for a few seconds; and, once in a great while, customers feel compelled to explore further by clicking through. However, if you can grab their attention, offer them something new and different, and allow them to explore without having to leave what they are doing, you change the whole dynamic between customer and advertiser." - Rob Graham, Click Z, 6-13-01 Q: How can I use the results to my marketing advantage? A: You can easily insert the resulting files into your web-site pages, direct-emails and banner ads. We automatically generate HTML code and give you simple to follow cut and paste instructions, embedding your Advantage3D image in the document. When used in emails, the images show up directly in the email, not as a separate attachment which has to be opened in an additional step. This makes Advantage3D images much more compelling and effective for use in emails, as well as web-pages. If you would like assistance in developing a highly effective on-line marketing campaign utilizing our 3-D technology, our Partner, GetCustomerTraffic.com provides one-stop services for putting together a cost-effective campaign, whether it be a targeted email campaign, or on-line banner ads incorporating our 3-D technology. Technical FAQQ: How big are the files and how quickly can they be seen by an average viewer? A: The file sizes are between 50Kb and 300Kb depending on the particular object, number of views and achievable compression. While these file sizes are small and download quickly, it is also important to note that the entire file does not need to load before the object becomes viewable, the first view can be seen in as little as a second and the image becomes interactive immediately as the views download. The output consists of a Java Applet and Media Sequence which contains the component views of the object. The actual image placement into your web-site can be accomplished by as little as one-line of code. We automatically generate HTML code and give you simple to follow cut and paste instructions, embedding your Advantage3D image. We can also provide web-site integration services for your site at an additional cost. Please call or email for more information. A: QuicktimeTM VR is a technology developed by Apple Computer. While QuicktimeTM has been around for a while, it has some shortcomings. In order to see a QuicktimeTM image, a user's browser must be enhanced with the QuicktimeTM Plug-in, which is not by default on many PCs. This means that in order to see the 3-D images in QuicktimeTM, the user must go through the hassle of downloading and installing a multi-megabyte plug-in. Many users will simply not want to put up with the hassle and will simply skip your QuicktimeTM images, which defeats the purpose of the enhanced images. Advantage3D images do not require a plug-in, and are viewable in the default configuration of the vast majority of PC browsers including AOLTM, Microsoft Internet ExplorerTM and Netscape CommunicatorTM 4.06 onward, ensuring the widest possible audience and impact for your 3-D images. Another Advantage3D benefit is our fast time-to-first-image as compared to other 3-D viewing technologies. We utilize a proprietary streaming loading technique which allows the user to see the component views as they download. Instead of a blank screen while the image loads, the viewer is treated to a spinning view of the object as the images as it downloads. The result is that even on telephone modem based connections, the viewing experience for our images is a pleasant and fast one. A: While it is beneficial for models having a computer aided design (mathematical description), VRML can result in very complex models that can cost significant amounts to generate by hand, and result in large files. Additionally, depending on the accuracy of the model in terms of dimensions and materials, the result can be a viewing experience which doesn't accurately capture the qualities of the object. This is especially a problem with natural materials like wood, diamonds, jewelry, as well as fashion items with intricate folds, which cannot be realistically captured in computer graphics, except via high cost labor intensive techniques. Additionally, for one of a kind items, such as artwork, jewelry and collectibles, there is no cost-effective way of generating realistic VRML models which capture the uniqueness of each item. Q: Can Advantage3D host the images for me? Yes, Advantage3D includes optional high-speed image hosting service called the MyAdvantage3D ShowcaseTM as part of its MyAdvantage3DTM offering. You can also host the images on your own site if you prefer, but this recommended only for those familiar with maintaining their own web sites, or you can have your webmaster do it. Q: What is the difference between a MyAdvantage3D Portfolio and a Showcase? The portfolio is a privately accessible "holding pen" for every MyAdvantage3D image that you create. It is where your images go when they are created by the MyAdvantage3D Image tool. It provides convenient features for browsing thumbnails and viewing details of your images as well as text comments for the images, and other details. In order to let the public experience your MyAdvantage3D images you simply select and insert it into any available MyAdvantage3D showcase slot. Once in the showcase, it can be freely inserted in-line into other any of your web content via a quick cut and paste, or emailed directly from the showcase. The showcase is optional, you can also chose to copy the images to your web server and host them there if you desire - but you should be familiar with the ins and outs of hosting your own site or have a web developer handy if you chose this route. Q: How do I insert my Advantage3D image into an eBaytm auction listing? Its easy. If you host the image through a MyAdvantage3D showcase, then its just a couple of clicks!
That's it! There is no tedious separate image upload step - the upload is done automatically by MyAdvantage3D when you generate the image with our tool set. If you chose to host your own images on your own server, we provide you with the capability to do so and give you automatically generated sample code and detailed instructions. However, we recommend this only for folks comfortable with file upload/download and web development/HTML concepts. Q: How do I insert an Advantage3D image into a Microsoft FrontpageTM web page? Again, its easy. If you host the image through a MyAdvantage3D showcase, then its just a couple of clicks!
That's it! There is no tedious separate image upload step - the upload is done automatically by MyAdvantage3D when you generate the image with our tool set. Again, If you chose to host your own images on your own server, we provide you with the capability to do so and give you automatically generated sample code and detailed instructions. However, we recommend this only for folks comfortable with file upload/download and web development/HTML concepts. Q: What is eBay's policy on MyAdvantage3D images linked into auction listings? EBayTM permits external image hosting by third parties, such as Advantage3D, as well as links that acknowledge a company providing services related to that listing. Please see eBay's links policy page under the "two exceptions" heading for more information. Advantage3D®
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Contents Copyright 1997 -2004 (c) Tonal Poem's Multimedia Incorporated
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